Did you know we film in 4K?

October 27, 2015  •  Leave a Comment

Since the beginning of 2015 we have been filming every single gig we do in 4k. We have found that it has made our video quality so much better. 4 times better to be precise! Although we cannot deliver the product in 4k to our client due to the lack of 4k player we are able to deliver incredibly clean looking HD in Blu-Ray format. We have found that it looks so much better than when we used to film in HD.

How many more pixels are we talking about?

About 8 million. Which is around four times what your current 1080p set can display. Think of your TV like a grid, with rows and columns. A full HD 1080p image is 1080 rows high and 1920 columns wide. A 4K image approximately doubles both those numbers, yielding approximately 4 times as many pixels total. To put it another way, you could fit every pixel from your 1080p set onto one quarter of a 4K screen.

Do all those extra pixels matter?

They matter very much. More pixels means more information. More information means sharper pictures. Sharper pictures are more engaging. More engaging content is more fun. And fun... well fun is the thing, isn't it?

Why does it look better than when you filmed in 1080p (HD)?

Think of it as lines sort of like the following example as simplified as possible: This lines represent HD ( | | | | | | | ) once we edit your video and process it to give to the customer in Blu-Ray we simply carry over HD to a Blu-Ray disk basically being the same ( | | | | | | | )

Now think of this lines as being filmed in 4k ( || || || || ) since the there is no 4k players we bring the image down to 1080p squishing all those pixels down making an extra crisp looking HD image ( |||||||| )

We hope this gives you an idea as of why we moved to filming in 4k. Not only do we want to provide you with the best experience possible when viewing your video. We want you to truly re-live that day!


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